15 Important Tips To Help You Keep Your Customers
Increasing Customer Retention Rates by 5 Percent Increases Profits by 25 Percent to 95 Percent
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections: Communication, Selling, Reciprocity, Support, and Loyalty Programs.
- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something.
2. Utilize positive social proof.
3. Invoke the inner ego.
- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again.
4. Use the words they love to hear.
5. Reduce pain points and friction.
- Reciprocity
Go above and beyond for customers and get rewarded with repeat business.
6. Realize that budget is negligible.
7. Utilize surprise reciprocity.
8. Make it personal.
- Support
You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back.
9. Speed is secondary to quality.
10. Customers enjoy businesses who know them.
11. Choose the right platform.
12. Make it a communal effort.
- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them.
13. Get people started.
14. Get ideal customers to be VIPs.
15. Label your customers.
What are some other customer retention strategies that you use and would recommend?
Read the full article at: http://www.convinceandconvert.com/social-media-strategy/15-important-tips-to-help-you-keep-your-customers/
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Growth for women-owned businesses.
Business consulting for women entrepreneurs in Houston, Advice for women entrepreneurs, Business Coach in Houston, Growth strategies for small business, Business continuation for women, Growth for women-owned businesses, Houston business coaching, Financial strategies for small business, Small business consulting in Houston, Business management consultant
