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Interview Patty

How a New Take on the 80/20 Rule Can Boost Your Business

Use These 6 Tips to Better Engage your Customers


1. - Create awesome loyalty programs. - While loyalty programs are relatively easy to set up, they don’t always drive repeat business. Make sure yours is successful by including the following three elements:

  • Make the goal attainable. For example, if you run a spa, offer a free service after five visits, not 10.
  • Make it valuable. Reward customers for their loyalty with deals on your most popular items.
  • Be creative. Go beyond punched cards and loyalty apps to create a memorable experience. For example, one restaurant presented an offer in a sealed envelope at the end of the meal. Only when the customers returned were they able to open the envelope. Inside it was a special offer, which ranged from a glass of wine to a free dessert to a free meal.

2. - Break out the velvet ropes. - Host a private event for your VIP customers such as a wine tasting or meeting a celebrity author or chef.
3. - Think outside the office. - Surprise and delight your top customers with special thank yous that have nothing to do with your business. For example, offer them great seats to the theater, concert or a sporting event.
4. - Create the kinds of offers you’d kill for. - When done right, deals and offers are a great way to engage customers and inspire them to refer business. Just be sure that the deal is really terrific and it’s only presented to existing customers who introduce someone new to your business.
5. - Be cool online. - Make your social media presence fun and interesting by combining great content and exclusive offers only to online followers. This will prompt customers to look forward to engaging with your posts and it will increase the likelihood of future purchases. Not to mention that each time they interact with you online, your business will be on the radar of their network of online friends.
6. Refill the quill. - Maybe your business doesn’t lend itself to private events or front row tickets. There’s still a lot to be said for handwritten, personal thank you notes to express your appreciation.

Read the full article at: https://www.americanexpress.com/us/small-business/openforum/articles/how-a-new-take-on-the-8020-rule-can-boost-your-business/

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Business consulting for women entrepreneurs in Houston, Advice for women entrepreneurs, Business Coach in Houston, Growth strategies for small business, Business continuation for women, Growth for women-owned businesses, Houston business coaching, Financial strategies for small business, Small business consulting in Houston, Business management consultant

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