4 Smart Tips for Women Successful Business Owners
People Buy From People who They Know and Trust!
Smart Tip 1: Stay in Front of Customers, its Key! - Find innovative ways to keep your business at the forefront of your customers. Whether you are sending links to articles or blogs, a weekly empowerment quote, a monthly e-newsletter filled with updated information about your company, great deals or tips they can use OR regular correspondence like birthday, thanksgiving or Christmas cards, they will remember to call you when they need your services. Give customers the opportunity to experience your product or service.
Smart Tip 2: Get Out and Network - As you network, consider how you can be a benefit to people, who could benefit from your products or services and what type of businesses could compliment your company. Forming relationships with these types of businesses could play a key role in your marketing strategy. Think of it as hiring a sales staff to go out and promote your products or services. So, if your niche includes providing services to insurance agents, you should align yourself with independent agents (Alfa, State Farm, Allstate or Farmers Agents) because many local businesses are branches to a larger distribution channel. You never know who you will meet!
Smart Tip 3: Stay True to Your Core Mission and Values - As a successful and growing company, you may have to make operational changes to remain competitive and successful, but remember the reasons that you went into business and always maintain a high level of integrity. Your company’s mission and values should always remain intact! This will result in a strong brand identity.
Smart Tip 4: Work/Life Balance Tips - As a business owner, it is imperative that you keep a ritual in your life. Whether it’s taking an hour for girlfriend time, practicing yoga or some form of meditation, reading a good book or out to lunch with your spouse, it is important to STEP AWAY from your laptop and blackberry and take time for yourself, everyday!
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Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Advice for women entrepreneurs.
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