Tips for Marketing to Women

What Do Women Want and Need?

Knowing that time is important to them, you can alter your marketing to be NOT time-intensive. What does that mean?

• Get to the point. When writing articles, creating videos, drafting sales copy, designing websites, get to the heart of the matter as quickly as possible. Don’t make her wade through a lot of fluff and extraneous detail: she’ll walk away otherwise.
• Use bullet points/sub-headings. When writing, use any device that helps her to scan your material quickly. She can then choose which sections of the writing to delve into in more detail.
• Micro blog. Use social media tools such as Twitter and Facebook to force you to encapsulate your point in 2 or 3 sentences.

• Be time sensitive. Explain to her how much time and effort it will take to consume/use your product or service. She needs to know what she’s committing to before she’s willing to buy. It’s not just the investment of money that’s important to her, but the investment of time as well.
• Information, information, information. Women do a lot of research before they buy. Make sure you supply them with all the information they need and want.
• If you honor women’s busy schedule and their need to research before buying, you’ll come a long way to earning their trust. And once you have a women’s trust, she’ll be a life-long customer.

I’d love to hear your insights: As a woman, what’s the most important thing a business can do to help you during the buying process? (And what do you HATE marketers doing?) Share your thoughts and comments below. If we pool our ideas together, maybe we can create marketing that really, truly helps other women!

Read the full article at: http://www.passionforbusiness.com/blog/do-you-market-to-women/

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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