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Clever marketing tag lines, advertising campaigns and industry events: These are just some of the external strategies used to build a brand.

 

But many business leaders wonder why these approaches aren’t impacting sales the way they expected.

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Business leaders often solve the wrong problem, or focus on the left when the threat or opportunity is coming from the right. Seeing around corners is hard in business as well in our personal lives. We have limited mental resources and therefore block out signals deemed irrelevant.

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In today’s world, it’s not uncommon for a business to partner with a marketing agency even if it has a full-time, in-house marketing team.

 

Whether it’s a specific project or ongoing partnership, many businesses realize they simply don’t have enough time and resources internally to accomplish everything that needs to be done from a marketing perspective.

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