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Interview Patty

Financial Strategies for Small Business

How to Find New Customers - 10 Steps

1. - Start by knowing your current customers and everything about them.

I suggest that you develop a precise profile of shoppers; age, education, gender, marital status, employment, hobbies, and the places they visit, on-line and off. Once this is complete, it will be very clear to you who your true clients are.

2. - Know their needs and wants. Take time to visit with them. Ask pertinent questions. Listen and learn.

3. - Know what they think about your solution and what they think about the competition. Look for problems and opportunities.

4. - Know what they watch, listen to and read.

5. - Recognize that your customers have friends who are like them.

6. - Ask your customers to invite their friends to engage with you. Entice them to connect with these friends via the internet on your behalf.

7. - Invite these prospective buyers to try your offerings.

8. - Provide a special introductory offer to them and likewise reward your current clients who helped.

9. - Ensure a splendid buying and user experience. Go out of your way to take care of these new shoppers.

10. - Ask your new customers to also make referrals. Don’t be shy. It’s how business grows.

Source: forbes

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Financial strategies for small business.

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