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Interview Patty

How to Expand Your Sphere of Influence

Social media creates immense opportunities if used correctly


Many years ago, in his bestselling book How to Sell Anything to Anybody, Joe Girard talked about what he called his Law of 250.

It basically says that most of us know about 250 people. In other words, we have about 250 people in our natural sphere of influence. This includes, but is not limited to, immediate family and distant relatives, close friends and sometimes acquaintances, our accountant, the plumber, our dentist, people we work with, those in our civic clubs and organizations, etc.

 

Joe knows from whence he speaks. In the 1960s and 1970s, he was named by the Guinness Book of World Records as “ The Greatest Salesman in The World” for 12 years in a row after having sold more cars than anyone else on the planet.

 

We’re not talking about fleet sales, but individual, new-car sales. And he did this via relationship-building and lots and lots of referrals.

 

In a tweet referring to the many connections people have on Twitter he wrote:

“The law of 250 may be even more now with the internet! Think of all the people waiting to be impacted in a positive way.”

 

Of course, Joe being quite savvy, he knows that most of the people with whom we are connected or with whom we are “friends” are not genuinely true friends. However, many of them are…virtually or not.

I’ll go so far as to say that some of the people I treasure most as friends I either met first on Twitter, Facebook or LinkedIn — or I have met only on Twitter, Facebook or LinkedIn.

 

Social media creates immense opportunities if used correctly


Social media certainly provides us with the opportunity to get to know people we most likely would never have had the opportunity to meet had it not been for these platforms. The key, however, (in my opinion) is understanding that every component of building a true and value-based business relationship holds just as true online as it does offline.

 

It still comes down to, all things being equal, people will do business with, and refer business to, those people they know, like and trust. People… not computers.

 

So, while having 35,000 or 100,000 or 15,673 or 2,175 connections on Twitter and 3,017 “friends” on Facebook doesn’t tell the whole story, it certainly provides an opportunity to provide value to the lives of more people than we might have otherwise.

 

Source: bizjournals

 

​Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. From improving cash flow…. ​to increasing staff productivity…. ​to scaling for growth, these periods of transition — and so many more — provide both challenges and opportunities. Managed effectively, change can become a productive force for growth. The Block Group harnesses that potential​, turning roadblocks into building blocks for women-owned businesses​.

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