How to Identify Your Target Audience
Houston Business Coaching
1. - Consult your business plan. - Look at the goals you’ve set for yourself and analyze the products and/or services you offer.
Think about how your products or services fulfill a need or solve a problem for a potential customer. Also, think about how you differ from other companies in your industry what makes you stand out? Broadly think about who might be interested and who may benefit from having access to what you offer. Figuring out your selling point is the first step in identifying your ideal target audience.
2. - Begin researching. - Start with secondary research. There are a lot of existing sources that can help you pull together information about your industry, the market, your competition, and the broad potential customer you have already identified. The best part is that someone has already done the work and, in many cases, the information won’t cost you anything. The downside is that the information may not be focused in a manner that is 100% useful for your purposes. Nevertheless, it’s always a good idea to do some searching. You never know the research you need may indeed exist.
3. - Develop a customer profile. - After performing research, you’ll want to create a customer profile. This is more than a brief statement; it’s an in-depth description of who your typical customer may be and includes demographic and psychographic information:
- Demographic information: This may include age, gender, location, ethnic background, marital status, income, and more.
- Psychographic information: This type of information goes beyond the “external” and identifies more about a customer’s psychology, interests, hobbies, values, attitudes behaviors, lifestyle, and more.
4. - Find out where your audience is. - It’s not enough to just say who your target audience is. Find out which websites they visit and which social networks they most frequently check. Are they glued to their email? Are they addicted to apps? The information you put together for your customer profile, combined with knowing where your audience hangs out online or how they use technology, will facilitate the delivery of your message.
5. - Monitor and evolve. - The work doesn’t end after you’ve identified your target audience. It’s essential to continually perform research to stay current on market and industry trends and your competition. It’s also important to see if and how your current and potential customers evolve. Before you begin marketing to your potential customers, make sure you know how you are going to track sales, interactions, requests for information, and more.
Source: technori
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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