5 Ways to Build Up Your Business Image
Financial Strategies For Small Business
1. Build a Terrific Website. Most prospective customers research on the internet before purchasing,
notes Gordon, so make sure your website looks professional and is informative and easy to use. Employ search engine marketing to direct traffic to your website, and be sure to gear all content on the site to customers.
2. Create a Persuasive Ad Campaign. "Just like your website, your ad campaign has to focus on what the customer will get. There should be a point of differentiation," says Gordon. You want your advertising to send people to your website, where you can flesh out your message. And even without a huge budget, you can still hire professionals to help you.
3. Use the Press to Tell Your Story. First, define what you want your target groups to know about your company. Then forge a media relations campaign-find out what media outlets your target market reads, watches and listens to, then become familiar with those outlets.
4. Target Influentials and Influencers. Some people have great influence over your target audience-be they reviewers, bloggers or people at the top of their industry whom others look to for expertise. "You need to create relationships with influencers," says Gordon. "You may even want to supply them with tools and materials they can use directly with your prospects so they can influence them positively toward using your business."
5. Get One-on-One with Customers. Direct contact with your target audience is key to boosting your brand image. You might try experiential marketing, where you provide free trials of your product or service. Or you could invite your target audiences to a special event, says Gordon, where they'll "actually have this one-on-one experience with your product at a fun event where you're controlling the environment." Finally, get involved in your local community with causes and charities that appeal to your constituents.
Source: entrepreneur
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Financial strategies for small business.
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