Your Image is Your Brand
Business Management Consultant
A headshot is not an expense. Get that out of your head right now.
Professional corporate headshots are an investment
that have a positive return because of their use for so many marketing vehicles. From your LinkedIn profile to your business cards a proper headshot demonstrates the worth you believe your brand represents. If you are profiled in an article, a sponsor of an event, serving as a guest speaker, writing a press release or featured in a web-site profile, all these avenues are worthy of a proper headshot.
Below are some tips that will help you get the biggest bang for your investment.
How to Approach Clothing and Jewelry
1. - Avoid busy patterns in your apparel. Solid-color blouses, shirts and ties make for a solid photo. Turtlenecks should be avoided. Patterns tend to take away from your face, can become blurry or wavy and they don’t photograph well.
2. - If you have blue, green or hazel eyes, choose shirts in this color pallet: blue or green. If you have brown or dark eyes choose shirts in this color pallet: red, purple and blue shirts. Consider this when choosing accessories such as ties as well. Choosing the right colors can enhance the color of your eyes.
3. - Business suits that are solid black or navy blue coordinate well with the color pallets mentioned above. Tailor your suits for the best fit for full body profiles.
4. - If you are a woman who is well endowed, do not wear a V-neck blouse. Choose a higher neckline, while avoiding turtlenecks.
5. - Do not limit your photo shoot to only one style or color blouse or shirt. Sometimes, the clothing that presents well in person does not photograph well. Bring a mixture of blouse styles to wear with or without a jacket. For men, bring a mixture of polo shirts and button down shirts with a few tie options. Men can also try a cardigan or sweater vest to complement their looks.
6. - Minimal jewelry is all you need to keep yourself elegant and professional. Large jewelry can look distorted or blurry in photo and distract the viewer from your face.
Source: kirksglobalcompass
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Business management consultant.
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