3 Steps to Facing Your Fears During a Business Crisis

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1. - Find Motivation. - How do you decide between a fight-or-flight response?

We not only assess the situation at hand, but also evaluate what we're fighting for. Businesses stand a better chance at survival when its leaders think of the company beyond a limb they could learn to live without. The first step toward fighting your fear is recognizing your motivation. What’s really at stake?

2. - Fight Fears With Facts. - Information puts fear into perspective. Knowing that a snake isn’t poisonous and lightning isn’t the wrath of Zeus can bring us comfort. While the unknown enemy usually seems larger and far more threatening, knowing your strengths and those of your business helps you step up to the plate, stand tall, and face your fears head on.

3. - Take The Reins. - As many courageous people will tell you, once adrenaline kicks in, fear tends to fall by the wayside. Fear is useful to get you to act, but solving problems involves higher levels of functioning. Therefore, engaging your logic and reasoning centers essentially lets fear pass the baton.

Accept the challenge of looking your fears in the eye for the sake of the company you worked so hard to build. Use that determination to fuel your drive to keep the business afloat, no matter the circumstances. You'll be surprised by the inner strength that emerges you never knew you had.

Source: fastcompany

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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