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Interview Patty

3 Ways to Focus on the Customer

Business Management Consultant

1. - Have a conversation. - Use social media to stretch your ad dollars by engaging directly with your clients.

Don’t depend on automated tools to do the work for you. You want ROI? Then have a relationship with your customers, just like the merchants of old did many years ago over a countertop.

Talk back. That’s an ingenious idea. Stop tweeting and posting and sending out your sales message 800 times a week. Care about people. Talk back to them! Real engagement is not how often your link gets clicked or your picture gets liked, it’s about people caring enough to verbally answer, engage and have relationship with you.

2. - Hit the stationery store. - Want to increase customer loyalty and your email open rates? Then send out a handwritten thank you card to every single person who buys something from you, even if it’s a digital product. What you do daily with your clients influences your email campaigns.

It’s important to be the one sender that they LOVE to receive mail from. Be the one they can’t wait to hear from, just like a good friend. Your company's emails should be a favorite. We want to hear customers say things like, “I have a special folder for your emails so I don’t miss a thing!” This means you won, and your open rates will tell the rest.

3. - Obsess about them. - Want to blow the socks off of your competitors and increase your sales? Then start obsessing about your customers and quit worrying about your bottom line all day. Your customers are your bottom line. Ignore them and you have a beautiful recipe for failure.

This whole “be less and don’t compete and just be content with where you are” is a pathetic scheme to disable the entrepreneurial spirit from our world. You were created to fight.

Life is not a playground. It is a battlefield. Inside every entrepreneur is a dream that if pursued and won, and I believe with all of my heart, the entire world benefits from this. This is about more than just dollars and ROI, it’s about economic change, creating jobs and creating a better world. The wealth will follow the entrepreneurs who resist the status quo and do everything they can to serve well.

Source: Entrepreneur

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

05-Business-Management-Consultant

Business Management Consultant.

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