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Interview Patty

Why Your Company Needs to Have a Manifesto

Houston Advice for Women Entrepreneurs

There’s a certain transcendence in marketing when a brand becomes a label that people choose to define themselves with.

The Apple fanboy movement is an obvious example. The values the company stands for are so desirable that its customers want to be associated.

Having an attractive brand is important, but even more crucial is putting out a cohesive message. The company manifesto is not new, but it is trendy and serves as almost a new type of mission statement — it’s a content vehicle for outreach, but also a valuable resource for those internally at your company.

The concept of a manifesto can work for a business brand, too.

You can use cliches, or near-cliches, to create meaning relative to yourselves. The simplicity allows the message to be memorable.

Source: Contently

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Houston Advice for Women Entrepreneurs.

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