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Interview Patty

21 Ways to Give your Business a Boost

Business coaching for women

1. - You have to be searchable online, even if it is only for your name and address and a one-page website.


2. - Your aim is to own a page of Google, whether your business is off or on-line, Google is your directory listing.
3. - Use Google places and get on Google maps.
4. - Get exposure with PR – what’s your story? Give people a reason a talk about you.
5. - Get interviewed by the local press, talk radio and TV, if possible.
6. - Get your social network sites up and active and start building a following.
7. - You marketing budget is limited so invest in targeting your best prospects.
8. - Be relentless in your marketing to attract, sell to and keep customers. Initially, you have to do everything bigger to get noticed.
9. - Spend time to identify your most valued target market, it is a waste of valuable resources to market to everyone. Everyone is not your customer.
10. - Be clear about the value your business delivers to your customers and shout about it.
11. - Pay attention to your customer service both off and online, get constant feedback from your customers.
12. - Track you customer journey and identify the opportunity touch-points.
13. - What post sell strategies do you have to keep your customers returning and create brand ambassadors?
14. - Look at how to maintain consistency in your service delivery and how you can WOW your customers consistently?
15. - Social proof – Get testimonials and case studies from happy customers and shout about your success.
16. - Write a blog or for a trade magazine to demonstrate your expertise.
17. - Enter awards to get brand recognition and PR.
18. - Run competition amongst your target audience to attract attention.
19. - Form alliances/partnerships with related suppliers or businesses for joint promotions and cross-selling opportunities.
20. - If you are a visual business, look at ways to demonstrate your products and service, YouTube, Instagram, Pinterest.
21. - Get a mentor, advisor, supporter, champion – everyone needs some support and expertise.

Source: TheProblem-Solver

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Business coaching for women.

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