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Interview Patty

5 Ways to Set Goals for Your Business

Houston Growth for Women-Owned Businesses

1. - Analyze the Current Situation. - Look at where you are right now and ask yourself: are you where you want to be?

It is imperative that you are clear with yourself about your current circumstance regarding money in the bank, accounts payables, your sales pipeline, and your processes. Once you have established what the present looks like, only then can you plan for the big picture and set goals against it.

2. - Create a Roadmap. - Focus on long-term goals in a five-year benchmark when you develop your goal roadmap. These reach goals have a place in your overall goal setting, but it is essential to set some clear, attainable milestone goals in the short term. Just as an undergraduate sets a goal toward earning a bachelor’s degree before applying to grad school, your road map should include goals you can achieve sooner rather than later that will help you accomplish those long term goals. You may even find that creating yearly measurable goals helps you clarify your vision even further.

3. - Break It Into Small Bites. - Create short-term tasks to achieve your goals for the next year. Creating monthly and weekly sales goals will help you move the needle on your revenue goals. Need to increase sales? Set a goal for increasing cold calls, social posts and direct outreach such as attending meetings. Need to get people to your website? Establish a content development system and start an editorial calendar. Need better subscription numbers? Work on developing a new free download for your website. Remember: you can’t achieve your goals if you don’t take steps toward making them happen.

4. - Stay Focused. - It’s not enough to set goals. Now you must make substantial efforts to attain those goals. For example, if you are going to be developing content, set aside one day a week to do that. Be proactive and set deadlines for your milestones in order to achieve those goals. It’s easy to get distracted or discouraged, so keep trying even if you miss a milestone. One of the best ways to stay focued is to avoid or eliminate distractions whenever possible.

5. - Work Hard. - This is a time when hard work determines your outcome. So many entrepreneurs spend a lot of time working on their day-to-day activities and don’t allocate enough time and resources to commit to achieving their professional goals, and then they wonder why they failed to accomplish those goals. There is a direct correlation between the amount of energy you put toward a goal and its results. Set your biggest goals first, they the annual goals, then the monthly and weekly goals. Once your organize your time this way, you will see a difference in your business.

Source: SmallBizTrends

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Houston Growth for Women-Owned Businesses.

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