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Interview Patty

12 Tips for Creating Meaningful Business Relationships Online

Advice for Women Entrepreneurs in Houston

1. - Be strategic. - To make the most of your efforts, it’s important to know ahead of time what you hope to accomplish and create a plan to reach those goals.

2. - Be genuine. - Even if your goal is to build your brand, you’ll be much more successful if you participate online in a way that is true to your own interests. Initially, you’ll need to build your follower base, and the best way to do that is to participate in conversations in line with your professional interests.

3. - Find influencers. - One of the best ways to reach a large audience quickly is to find influencers. This group of people has a large number of online followers and a broad reach that can quickly get your name in front of a large audience.

4. - Join online conversations. - Find topics of interest to you and join in the conversation. This can extend to personal interests. If you’re watching a big sporting event or awards show, joining in the conversation on Twitter can be a great way to meet others and get more comfortable with using the platform.

5. - Find common interests. - As you’re following others in your field, you’ll likely occasionally notice interests you share. Take advantage of this by interacting on those topics.

6. - Share meaningful information. - Instead of reminding everyone about your new product for the hundredth time, re-tweet interesting posts or create your own blog filled with insight.

7. - Have the right followers. - As you’re building your follower base, pay far less attention to quantity than quality. Buying followers can result in a sizable audience that never really pays attention to your posts.

8. - Create a sustainable conversation. - As you post blogs and share the link online, it’s important to find a way to capture that audience in some way.

9. - Don’t spam. - Too often, brands scare off followers and email subscribers by simply being too spammy. Rather than overwhelming consumers with marketing information, instead focus on providing interesting or useful information. Followers will naturally want to learn more about your brand if they find your content interesting.

10. - Network through your blog. - Your blog can be one of the best networking tool you have, when used correctly. Regularly read blogs you find interesting and share the information with others.

11. - Share and give. - As you find others whose work you respect, support them on various social media sites. Endorse their skills on LinkedIn, share their blog content, and re-tweet any interesting posts they share. They’ll be more likely to return the support when you need it.

12. - Follow up offline. - While online relationships can help build your business, the key to true lasting connections is to take it offline. Introduce yourself to social media connections at conferences or ask to meet for coffee if you see an online follower will be in town.

Source: Entrepreneur

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Advice for Women Entrepreneurs in Houston.

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