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Interview Patty

Importance of Good Communication in Business

Houston Financial Strategies for Small Business Women

Types
The two primary forms of communication are one-way communication and two-way communication. One-way communication in business is when the business sends out a message to its customers or employees, but doesn’t accept responses from the customers or employees. One-way communication is important because it allows the business to share information with the customers who can benefit from the company’s products or services. One of the most common forms of one-way communications in business is advertising, such as print ads in newspapers and magazines on billboards are examples. Two-way communication occurs when customers can also respond to the company in business communication. Social media marketing is a form of two-way communication has gained in popularity because it not only allows businesses to communicate with its prospects and customers, but it also allows the prospects and customers to respond.

Effects
When communication lines are open between a business and its customers, it can directly affect the sales of the business. When a business effectively communicates to prospects and customers how its products and services can benefit them, it converts prospects into customers. Good communication ultimately boosts the bottom line of a business.

Identification
Good communication can take on several different forms. The three primary forms of communication are verbal, written and expressed (body language). All three forms of communication are used internally and externally in conducting business. Since each person processes information differently, it is wise to communicate with a combination of these forms of communication. For example, some people take in and process information better when they hear it (verbal) while others process things better when they can see and read it (written). For this reason, many businesses send out information to their employees and their customers in several different ways. A business owner may conduct an employee meeting where an item is announced verbally so employees can hear the information and watch the body language of the presenter. In addition, an email memo may go out to the employees as a follow-up to the announcement. In promoting its product, a business may follow a similar pattern with its marketing communication to its prospects and customers. An email may go out that contains a video of the business owner making the announcement and offering a special to buyer's customers can see and hear the announcement. A written sales letter may be sent in the mail to the same audience a few weeks later and weekly ads may also be printed in the local newspaper to cover reaching those who need to see the information in writing.

Benefits
When the internal forces of a business are working toward communicating the same message to vendors, suppliers and customers, good communication can also lead to a boost in sales for the business. Essentially, good communication creates a win-win situation. The customers who can benefit from the company receive the messages they need to make them aware of the company and to make a purchase, which in turn boosts the sales of the company.

Warning
Perception plays a pivotal role in good communication. Communication may only be beneficial when the message the business is sending is the same as the one received by its customers. If customers misinterpret the message, it can have detrimental effects on a company's sales.

Source: Small Business

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Houston Financial Strategies for Small Business Women.

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