3 Steps to Help Female Entrepreneurs Build a Great Personal Brand
Houston Business Women Management Consultant
1. Identify what sets you apart. - Ask yourself how you want to be viewed by your employees, customers, investors and partners, both as a person and as the leader of your company, Kraus said. List the values you believe in and want to represent, and prioritize the ones that align best with your company's brand values. You should also create a list of the things you do well and know a lot about, which can be used to position yourself as an expert in your field.
2. Figure out what makes you relatable. - Whether it's your sense of humor, your engaging storytelling, or your compassion and empathy, identify the qualities you have that cause people to gravitate toward you. Kraus noted that this ability to connect with others creates a bridge between your values and expertise and your company's brand.
3. Master your message. - The first two steps can be used to help you sit down and refine the main message of your personal brand. If you dive into an opportunity such as a speaking gig or a press interview without doing this, you're going to falter. While you might want to seize the chance to get your name out there, taking time to master your message and fully develop a memorable experience for your client or customer pays dividends in the long run.
Source: Business News Daily
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Houston Business Women Management Consultant.
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