Seasonal Marketing Tips for Small Business
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1. Start Early - It can really help to beat the noise by starting a seasonal campaign before everyone else. For example, you might send out thank you notes a few weeks before Thanksgiving or send out promotions during the spring for products that are useful for the summer. Avoid fighting the noise by starting a bit before everyone else. – Andrew Thomas, SkyBell Video Doorbell
2. Organize Your Content From the Start - You’ve heard the saying, “Don’t reinvent the wheel.” For seasonal marketing, you’ll want to organize content effectively from the start so that you can recycle your best-performing ideas next year. Use a shared drive for your team so all files are uploaded in the same place for review and implementation next year. – Nicole Munoz, Start Ranking Now
3. Enhance Your Web Design and Logo With Seasonal Images - A great example of leveraging design and logo changes to promote seasonality and events is Google Doodles. Google changes its logo to celebrate holidays, anniversaries, and the lives of famous people. You can do the same! For instance, add some snowflakes, outdoor themes, or fall foliage to your logo or change some design elements to promote seasonality. Be creative and consistent with changes. – Kristopher Jones, LSEO.com
4. Customize Your Services - For each season, try to customize your services to what customers need the most. You way want to consider offering side services that you normally don’t to match customer needs. A lawn care company for example, could offer raking during the fall season, taking advantage of a limited customer need, even though it’s not relevant the rest of the year. – Matt Doyle, Excel Builders
5. Check Out the Competition - Research what others have done in the past to see what works and what doesn’t so you can use this information as a benchmark for your own campaigns. You can adapt their strategy and use your messaging and differentiation points to set yourself apart and stand out during various seasons. – Drew Hendricks, Buttercup
6. Take Note of Last Year’s Holiday Trends - It seems like every year there is something new and exciting going on in reference to seasonal promotions. Whether it’s social media, mobile or online coupons, it’s important to keep an eye on the competition and see what’s worked in prior years. At the same time, you don’t want to waste time on trends that didn’t. Combine what has worked in the past and what works today to find a winner. –Zac Johnson, How to Start a Blog
7. Build Reusable Assets - If your business has the opportunity to capitalize on seasonal trends (which not all companies do), spend the time to design campaigns that develop assets that can be used for seasonal campaigns in the future. These could be creative, websites, mini-apps, Facebook pages, email lists, etc. The main idea is to conceptualize these campaigns as investments rather than one-offs. – Nick Eubanks, I’m From The Future.
8. Map Out Strategy Early - Regardless of whether you’re running a seasonal business or have constant sales flow throughout the year, there are ways to take advantage of seasonality. It is key to map out a strategy for the seasonal pushes that can help the business. Whether it is a discount for the holiday months or a free session to kick off member New Year’s resolutions, it is always smart to have a plan to boost sales. –Josh York, GYMGUYZ
10. Take the Opportunity to Connect - Use the holiday or season to send a quick note, update or joke to your prospects and customers as a way to stay top of mind. Marketing is about repeat impressions and if you are falling off their radar, your marketing is failing. – James McDonough, SEE Forge creators of FAT FINGER
Source: Small Business Trends
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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