How do I Write a Three-Year Business Plan?

How to get your company to a desired level in three years

Step 1 - Describe the business in detail. This section should explain the history of the company and describes key personnel.

Include the company structure and when it was established with how much in capital assets.

Step 2 - Explain what your company sells or what service is provides. Go into detail about what makes your products or services desirable and unique. Include development of new products that will be rolled out in the next three to five years and how these new products will complement what the company is already doing.

Step 3 - Explore the market your company targets or penetrates. Include demographic studies, past performance and future projections about how you will increase market share.

Step 4 - Describe how your company will penetrate your market with a detailed marketing plan. This section should include reviewing different advertising and marketing strategies as well as a specific plan over the next three years to roll out new campaigns.

Step 5 - Provide details about the management team. Write simple biographies that highlight experience and achievements in a short paragraph or two. Include a spreadsheet outlining the costs of management and key personnel.

Step 6 - Create the financial projections section of the business plan. Provide historical financial information going back five years if possible. Create projections based on known costs, projected market penetration and growth going three years into the future.

Step 7 - Write the executive summary section of the business plan. This is actually the first section of the business plan that precedes the aforementioned sections but is often easier to write once you have completed all other information. Take key highlights from each section and create a two-page summary of your entire business plan.

Source: smallbusiness

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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