How To Prepare A Commercial For My Business

10 Things To Remember About Your 30-Second Commercial

1. - Keep it simple. Do not use your professional or technical language. It is a commercial (Infomercial).
2. - Plan your 30-second commercial the night before. Teach not tell – Write it down. Practice it. Don’t wing it.
3. - 30-second commercials are 30 seconds long or shorter, so time yourself.

4. - Focus on one specific product or service and on its benefits. Do not list all your services.
5. - Be specific about who your target client is: do not say Anyone, Someone or Anybody.
6. - Always ask to be introduced to your target client. – A specific business that gives you referrals. – A specific prospect that you call on and had no success. – A specific dream client – person or company.
7. - Ask for commitment by asking members to raise their hands if they know your request.
8. - Use Memory Hooks or your tag line.
9. - Be consistent with your message and your target client when networking for 3 weeks.
10. - Place your handouts on the Education Table. (This way they are listening to you, not looking at literature.)

Read the full article at: http://www.wakecountywbon.org/resources/member-tips/

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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