Survival Tips For Women In Business
Making News:
According to the Center for Women’s Business Research, women own 40% of the privately owned firms in the United States. The International Health, Racquet & Sportsclub Association (IHRSA) reports that 19.2% of its member clubs are owned by women and 18.8% have male and female co-owners. As more women dive into fitness business ownership, it’s important to understand the unique demands placed on them. “With families to balance and community commitments, being a woman business owner is [fraught] with challenge as well as opportunity,” states Nicki Anderson, 2008 IDEA Personal Trainer of the Year and owner of Reality Fitness in Naperville, Illinois. Here are Anderson’s top tips for surviving and thriving in business ownership:
- Make No Apologies. - Women often apologize for pricing and charges. Be confident in the value you offer. If you deliver 100%, you should have 100% confidence in your worth and charge accordingly.
- Embrace Your Values. - Be clear on who you are and what you represent. Knowing and communicating your unique merits and qualities will set you apart from the competition. Make a list of your personal and professional values; this will help keep you focused on your goals.
- Say No! - Women tend to be pleasers, but turning down requests that distract you from your goals is vital to survival. Saying no takes practice, but you gain confidence the more you’re able to politely decline.
- Accept Your Creativity. - Many women have gifts that they “shelve” when going into business. Being able to tap into the gifts that make you great at what you do is the cornerstone of a thriving business.
Read the full article at: http://www.ideafit.com/fitness-library/survival-tips-for-women-in-business
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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