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Interview Patty

Recruit, Hire, Train

Are You Better at it Than Your Competitors?


Step 1 - Make an assessment. Your employment metrics provide an excellent starting place to determine if the bottom line is suffering from excessive turnover, high recruitment costs, low employee engagement, etc. Do you track these metrics? If not, start now. Survey your existing employees to find out their perceptions of professional development opportunities and your work environment.

  • Who are You - Are You Being Authentic?

Step 2 - Be authentic. Look at who you really are as an employer, the type of candidates that will best fit with your management style and culture, and develop your brand messaging accordingly just as you would when marketing your product or service.

  • Who’s Hiring Who - Are Potential Employees Your Customers?

Step 3 - Develop a compelling message. Much like your branding strategy for products and services, your employment brand needs to tap into the audience’s emotions with a clear message and provide a compelling reason to work there.

  • What makes you Different – Why Would I Work for You?

Read the full article at: http://www.chiefoutsiders.com/blog/bid/100442/Recruit-Hire-Train-Are-you-better-at-it-than-your-competitors

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Financial strategies for small business.


Business consulting for women entrepreneurs in Houston, Advice for women entrepreneurs, Business Coach in Houston, Growth strategies for small business, Business continuation for women, Growth for women-owned businesses, Houston business coaching, Financial strategies for small business, Small business consulting in Houston, Business management consultant

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