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Interview Patty

8 Steps to Attracting Clients

You can Attract More Clients and Have the Kind of Income you Want


Step One: Get Clear On Who You’re Targeting - Before you begin any marketing, you must find
your target audience. Do your research and discover who your products or services can help the most.
Step Two: Understand What They Really Want Emotionally and Logically - Once you’ve identified your best target audience, it’s time to learn what they really, really want. What do they dream of accomplishing? What keeps them awake at night?

Step Three: Package What You’re Offering Toward Desired End Results - Because you understand your market so well, you know the desired end result they’d like to achieve. The closer you get to that desired end result, the better you’ll do in business.
Step Four: Create an Irresistible Offer - What, exactly, are you delivering with your products, and what must the client give in return? To be effective in marketing, you need to be able to answer that question in one sentence. Here’s an example: “Give me ten minutes per day and I’ll give you the body you’ve always wanted.”
Step Five: Go Find Your Target Audience - Where do the people most likely to buy your products hang out? Do they congregate on online discussion forums? What publications do they read? Which organizations do they join?
Step Six: Practice Great Follow-up - You’ve done your research, created great products, packaged them to meet the needs of your target audience, and made your offer where they congregate. To maximize all the hard work you’ve already done, you must follow-up consistently.
Step Seven: Close the Sale - This one gets stepped around so often, and that’s a shame, because it’s essential if you want to succeed. Learn how to ask for their business. For some companies, that might mean a face-to-face meeting, and for many others, the entire sales process can be automated. Unless money changes hands, you’re not really in business.
Step Eight: Make Additional Offers - The bulk of your profits are going to be made from additional sales to satisfied customers. You’ve already built a relationship with them and they know you can be trusted. Create products you can offer them as you continue to listen and hear what solutions they need.

Read the full article at: http://www.businessknowhow.com/marketing/attractclients.htm

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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